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Recent Marketing Insights

10/3/2026
Reviews

How to Get More Houzz Reviews for Your Remodeling or Design Business

Houzz is where homeowners vet remodelers and designers before they spend five or six figures, so your reviews there do a lot of heavy lifting. Here's how to get more Houzz reviews, earn Best of Houzz, and catch problems privately before a long project ends in a public one-star.

9/27/2026
Reviews

How to Get More Google Local Services Ads Reviews: The Google Guaranteed Playbook

Google Local Services Ads reviews are separate from your Google Business Profile reviews, and they help decide which home service business shows up first with the Google Guaranteed badge. Here is how to get more of them and protect the ones you have.

9/26/2026
Reviews

How to Get More Apple Maps Reviews: The Apple Business Connect Guide for Local Businesses

Apple Maps now shows its own ratings and reviews, and most local businesses have not claimed their listing or asked a single iPhone customer. Here is how to set up Apple Business Connect, earn more Apple Maps reviews, and catch unhappy customers privately before they post.

9/24/2026
Reviews

How to Get More Thumbtack Reviews for Your Service Business

On Thumbtack you pay for every lead, so your review count is what decides whether that lead actually picks you. Here's how to get more Thumbtack reviews, keep them recent, and catch unhappy customers privately before a one-star tanks your conversion.

9/11/2026
Retention

Win-Back Campaigns: How to Re-Engage Lapsed Customers (Service Business Playbook)

Most of your lost revenue never quits loudly. Customers just go quiet, book someone else, and you find out months later when the numbers slip. A win-back campaign is a short, honest sequence that catches lapsed customers before a competitor does. Here's the timing, the segments, and the copy-paste texts and emails that bring them back.

8/28/2026
Reviews

How to Get More Angi Reviews for Your Home Service Business

Angi ranks contractors by review volume, recency, and rating, so a slow trickle of reviews quietly buries you. Here's how home service businesses earn more Angi reviews, keep them recent, and catch problems privately before they turn into a public one-star.

8/25/2026
Marketing

Google Business Profile Optimization: The 2026 Checklist for Local Service Businesses

Your Google Business Profile is the storefront most local customers see first. This is the plain-English checklist for optimizing it: categories, photos, services, reviews, and the private-first habit that keeps your rating high while competitors bleed one-star complaints in public.

8/24/2026
Reviews

How to Get More Facebook Reviews and Recommendations for Your Local Business

Facebook quietly replaced star reviews with yes/no Recommendations years ago, and most local businesses never updated how they ask. Here's how to earn more Facebook recommendations, set the feature up right, and catch unhappy customers privately before they post to your Page.

8/16/2026
Reviews

How to Get More Nextdoor Recommendations for Your Local Business

Nextdoor recommendations are the digital version of a neighbor over the fence saying 'call these guys.' Here's how local service businesses earn them, why one thread can send you three jobs, and how to catch problems privately before they land in a public neighborhood post.

8/11/2026
Marketing

How to Get Your Business Recommended by AI Assistants (ChatGPT, Gemini, Perplexity)

More customers are asking ChatGPT and Gemini for a plumber, salon, or restaurant instead of scrolling Google. Here's how to get your local business recommended by AI assistants, in plain steps you can start this week.

2/4/2026
Reviews

VisibleFeedback vs. NiceJob: Which One Actually Protects Your Business?

NiceJob gets you more reviews. VisibleFeedback keeps more customers. Here's an honest, side-by-side comparison of pricing, features, and what each tool actually does for your service business.

2/4/2026
Reviews

Why Service Companies Are Switching from Review Tools to Feedback-First Systems

Review tools push every customer toward Google reviews. Feedback-first systems catch problems before they go public. Here's why service companies are making the switch.

1/29/2026
Electrician

How Top-Rated Electricians Get 3x More Reviews: The 90-Day Playbook

A week-by-week 90-day playbook that takes an electrician from a handful of stale reviews to a steady stream of 5-star Google ratings β€” without gimmicks or awkward asks.

1/29/2026
Plumber

The 5-Star Plumber Next Door: Why Your Competitor Gets Better Reviews (It's Not Their Plumbing)

Two plumbers do the same work. One has a 4.9 rating with 200+ reviews. The other has a 3.8 with 40. The difference isn't skill β€” it's everything that happens around the skill.

1/29/2026
Roofing

The Storm Chaser Problem: How Legitimate Roofers Win Trust When Every Homeowner Is Skeptical

Storm chasers have poisoned the well for legitimate roofers. Here's how to differentiate yourself through trust signals that scam artists can't fake.

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Photo via Unsplash

How to Get More Houzz Reviews for Your Remodeling or Design Business

To get more Houzz reviews, complete your profile with strong project photos, ask every happy client within a week of the final walkthrough using your Houzz review link, and walk them through creating the account Houzz requires. Run a private check-in first so an unhappy client reaches you before they post, which also helps you qualify for Best of Houzz.

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