The FTC Fake Review Rule: What Local Service Businesses Need to Know
The FTC's rule on consumer reviews and testimonials carries penalties that can top $50,000 per violation, and it applies to the small local business down the street, not just national brands. Here's a plain-English breakdown of what the fake review rule bans, where common tactics like review gating and 'only ask the happy ones' actually stand, and a compliant playbook that still gets you more honest reviews.