8/7/2025
Reviews
Smart Ways to Get More Reviews [Guide]
Practical, proven ways for any business to get more authentic reviews.
TLDR: NiceJob is a review generation tool — it pushes customers toward Google reviews after every job. VisibleFeedback is a customer retention tool — it asks how the job went first, catches problems privately, and brings customers back with automated reminders. This is an honest, side-by-side comparison of both.
If you run a service company — HVAC, plumbing, pest control, cleaning, electrical, landscaping — you have probably looked at tools that help you get more Google reviews. NiceJob is one of the most popular options. It is a solid product with real results.
But here is the question nobody asks: what happens when the job does not go well?
NiceJob sends a review request after every job. If the customer is happy, great — you get a 5-star review. But if something went wrong — an AC that starts making noise three days later, a fitting that drips, pests that come back early — NiceJob still pushes that customer toward Google. There is no check-in. No “how did things go?” No chance to fix the problem before it becomes public.
That is the gap VisibleFeedback was built to fill.
The Core Difference: Feedback First vs. Reviews First
NiceJob is a review generation tool. Its job is to get you as many positive reviews as possible. It does that well — they have helped businesses collect over 1.7 million reviews.
VisibleFeedback is a customer retention tool. Its job is to find out how every job went, catch problems before they become bad reviews, and bring customers back for repeat service.
These are fundamentally different approaches:
| VisibleFeedback | NiceJob | |
|---|---|---|
| After a job, the first thing that happens is… | Customer gets asked how the job went | Customer gets asked for a review |
| If something went wrong… | You find out privately, in your inbox, the same day | You find out when the bad review goes live |
| If everything went well… | Customer gets prompted for a Google review | Customer gets prompted for a Google review |
| The tool’s primary goal | Protect your business and keep customers coming back | Get you more 5-star reviews |
Both approaches have value. But if you had to choose between catching a $500 callback before it happens and getting one more Google review, which would you pick?
Feature-by-Feature Comparison
Here is an honest, side-by-side look at what you get with each tool at each price point.
Pricing
| VF Standard | VF Pro | NiceJob Reviews | NiceJob Pro | |
|---|---|---|---|---|
| Monthly price | $65/mo | $100/mo | $75/mo | $125/mo |
| Annual price | $55/mo | $85/mo | No annual option | No annual option |
| Contracts | None | None | None | None |
| Free trial | Yes | Yes | 14 days, no CC | 14 days, no CC |
VisibleFeedback is less expensive on every tier. And if you pay annually, you save even more — NiceJob does not offer an annual discount.
Problem Detection & Feedback
| Feature | VF Standard ($65) | VF Pro ($100) | NiceJob Reviews ($75) | NiceJob Pro ($125) |
|---|---|---|---|---|
| Post-job customer check-in | Yes (email) | Yes (email + SMS) | No | No |
| Private problem detection | Yes | Yes | No | No |
| Feedback inbox | Yes | Yes + assignment | No | No |
| Issue routing to team | Basic | Advanced | No | No |
This is the biggest difference between the two products. VisibleFeedback asks “how did the job go?” before anything else. NiceJob skips this step entirely. If a customer had a problem, NiceJob has no mechanism to catch it before the review request goes out.
Repeat Service Reminders
| Feature | VF Standard ($65) | VF Pro ($100) | NiceJob Reviews ($75) | NiceJob Pro ($125) |
|---|---|---|---|---|
| Automated reminders | Yes (email) | Yes (email + SMS) | No | Yes (“Get Repeats”) |
| Custom timing | Yes | Yes | N/A | No — NiceJob controls timing |
| CRM integration required | No | No | N/A | Yes |
| Campaign types | Monthly, quarterly, annual, custom | Monthly, quarterly, annual, custom | N/A | Single sequence |
This one matters a lot for service companies. Reminders bring customers back for tune-ups, quarterly treatments, seasonal maintenance, and repeat work. That is real revenue.
With VisibleFeedback, reminders are included in every plan starting at $65/month. No CRM integration required. You control the timing and the message.
With NiceJob, reminders (“Get Repeats”) are only available on their Pro plan at $125/month. They require a CRM integration with Jobber, Housecall Pro, or a similar platform. And you cannot customize when messages go out — NiceJob decides the timing.
If you are paying $125/month for NiceJob Pro primarily because you want reminders, VisibleFeedback gives you the same capability for $65/month with more flexibility.
Review Generation
| Feature | VF Standard ($65) | VF Pro ($100) | NiceJob Reviews ($75) | NiceJob Pro ($125) |
|---|---|---|---|---|
| Review requests | After positive feedback | After positive feedback | Automated, unlimited | Automated, unlimited |
| Review funnel | Built into feedback flow | Built into feedback flow | Yes | Yes |
| Social proof widgets | No | No | Yes | Yes |
| Social media auto-sharing | No | No | Yes | Yes |
| AI review replies | No | No | No | Yes |
This is where NiceJob wins, and we will be honest about that. If your primary goal is to generate the highest possible volume of Google reviews and share them across social media, NiceJob has more features for that specific use case. They have been doing it since 2017 and they are good at it.
VisibleFeedback generates reviews too — but only after confirming the customer had a good experience. This means you will likely get fewer total review requests, but the ones that go out are from genuinely satisfied customers. No risk of prompting an unhappy customer to leave a review.
Integrations
| Feature | VF Standard | VF Pro | NiceJob Reviews | NiceJob Pro |
|---|---|---|---|---|
| Native integrations | Manual / CSV import | Manual / CSV import | 35+ (Jobber, HCP, ServiceTitan, etc.) | 35+ (Jobber, HCP, ServiceTitan, etc.) |
This is NiceJob’s other major advantage. They connect directly with Jobber, Housecall Pro, QuickBooks, and dozens of other platforms. If you use one of those tools, NiceJob can automatically trigger review requests and reminders when a job closes.
VisibleFeedback currently requires you to import your client list via CSV or add customers manually. We are working on native integrations, but today, NiceJob is significantly ahead here.
If seamless, automatic integration with your existing field service management software is a must-have, that is a real advantage for NiceJob.
Other Features
| Feature | VF | NiceJob |
|---|---|---|
| Users (Standard/Pro) | 5 / 30 | N/A |
| Locations (Standard/Pro) | 1 / 5 | 1 / Multi (custom) |
| Priority support | Pro only | N/A |
| Website builder | No | Add-on ($99/mo + $199 setup) |
| Referral campaigns | No | Pro only |
| Competitor insights | No | Pro only |
Automate follow ups after every job
Catch issues early and drive repeat work with smart reminders.
Who Should Choose VisibleFeedback
VisibleFeedback is the better choice if:
- You care about catching problems before they become bad reviews. This is the core of what we do. No other tool checks in with your customers after every job to find out if something went wrong.
- You want reminders without paying $125/month. VF includes reminders at $65/month. No CRM required.
- You want a simpler, more affordable tool. Follow-ups, feedback, reminders. That is it. No social media publishing, no AI, no website builder. Just the things that keep customers coming back.
- You are not using a major FSM platform like Jobber or Housecall Pro. VF works standalone. No integrations needed to get full value.
- Price matters. VF is $10-25/month cheaper on every tier, with annual discounts that save even more.
Who Should Choose NiceJob
NiceJob is the better choice if:
- Your #1 priority is getting the maximum number of Google reviews. NiceJob is purpose-built for this and has the features to prove it.
- You need native integrations with Jobber, Housecall Pro, or ServiceTitan. NiceJob has 35+ integrations. VF has none yet.
- You want social media automation. NiceJob auto-shares reviews to your social accounts. VF does not.
- You want AI-powered review replies. NiceJob Pro includes this. VF does not.
The Bottom Line
NiceJob helps you get more reviews. VisibleFeedback helps you keep more customers.
Most review tools assume every job goes well. They skip straight to “leave us a review.” But anyone who runs a service company knows that is not reality. Things go wrong. Customers have issues they never mention. They just stop calling.
VisibleFeedback catches those customers. It gives you a chance to make things right before they go to Google. And it brings customers back for repeat service with automated reminders — at a price that is less than one service call.
If reviews are all you need, NiceJob is a good tool.
If you want to actually know how your customers feel — and keep them coming back — give VisibleFeedback a look.
Try VisibleFeedback free. Your first month is on us, and the founder personally sets up your account. Visit visiblefeedback.com to get started.
