1/10/2026
follow-ups
Customer Follow-Up Templates (Copy/Paste): SMS + Email for Service Businesses
Copy/paste follow-up templates for SMS and email that protect your reviews, reduce complaints, and drive repeat work.
Customer Follow-Up Templates (Copy/Paste): SMS + Email for Service Businesses
Most service businesses lose repeat work and collect bad reviews for one simple reason: they don’t have a follow-up system they can run consistently. The fix isn’t “better marketing,” it’s better templates—short messages that customers will actually read and respond to. This library gives you ready-to-use SMS and email follow-up scripts for common scenarios: emergency jobs, routine appointments, installs, recurring services, late techs, reschedules, issue recovery, review requests, referrals, and maintenance plan upsells. You’ll also get a simple rule for using them safely: always ask for a satisfaction signal first (one-tap), route unhappy customers into private resolution, and only then ask happy customers for a public review. Use this page as a living template library you can expand over time. And if you want these templates delivered at the right time with branching logic and alerts, VisibleFeedback automates the entire follow-up loop.