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Salon Marketing Ideas: Video Tutorials, Testimonials, and Instant Reviews

The modern salon client expects more than great hair, they want trust, engagement, and transparency before booking. In this article, we’ll dive deep into three high-impact marketing strategies for 2025: creating TikTok and Instagram tutorials that build authority, sharing real client testimonials in ads to earn trust, and using instant review systems to boost credibility on Google and Yelp. These methods go beyond basic advertising by combining social proof, education, and reputation management to position your salon as the go-to destination in your area. If you’re serious about growing visibility, attracting new clients, and locking in repeat bookings, this is your roadmap.

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