Austin Spaeth

7/4/2025

salon

You can be the most talented stylist in town, but if people can’t find you, your chair stays empty. Great salon marketing isn’t about spending big. It’s about showing up where clients are looking and giving them reasons to trust you before they even book. In this article, we’ll look at real strategies that successful salons use to get discovered, earn more five-star reviews, and turn walk-ins into loyal clients. From optimizing your Google profile to using VisibleFeedback for post-appointment engagement, this guide breaks down marketing moves that don’t feel like marketing. You’ll learn how to create feedback loops, encourage testimonials without begging, and build visibility without discounts or gimmicks. Whether you’re just getting started or trying to grow, this is a playbook for making sure your talent gets seen, and your calendar stays full.