Most pest control teams don’t lose customers because they can’t solve pest problems—they lose customers because complaints get routed wrong. A billing issue gets treated like a tech issue. A high-risk “bugs are back” complaint sits in a generic inbox. A scheduling miss gets debated instead of fixed. The solution is a simple routing policy: one intake inbox, fast acknowledgement, and clear assignment rules for who owns the next action (office/dispatch, service manager, owner, or technician). This article gives an operations-ready framework: issue categories, assignment rules, escalation triggers, SLAs, and copy/paste scripts to keep tone calm while moving fast. It also shows how VisibleFeedback supports the workflow by capturing one-tap signals, alerting the right person instantly, and tracking status until the customer confirms resolution.
No credit card required.
