Welcome Back: How Smart Hotels Create Repeat Guests Without Discounts
Build lasting guest loyalty using feedback, not just discounts or perks.
Getting more hotel reviews is about more than just asking at checkout, it’s about weaving feedback opportunities into the guest experience. In this guide, we explore strategies that work for hotels of any size, from boutique inns to large resorts. You’ll learn how to use personalized follow-ups, in-room QR codes, and loyalty perks to encourage guests to share their experiences. We’ll cover timing, tone, and platform strategy, why Yelp matters more for iOS users, why Google is dominant for Android and desktop, and how to balance both. You’ll also see how to run small incentives, build review walls, and train staff to naturally invite feedback without it feeling scripted. The goal is to make leaving a review an easy, natural extension of a guest’s stay, while also capturing private feedback first to resolve any issues. Tools like VisibleFeedback help by routing happy guests to public reviews and addressing problems before they become public. Implementing these steps consistently will not only increase review volume but improve your ratings across platforms.
Learn how reviews and feedback drive hotel loyalty, increase direct bookings, and protect your reputation.
A real story of how one hotel caught a bad review before it went live using a QR form.
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