7/4/2025
Hotel
Welcome Back: How Smart Hotels Create Repeat Guests Without Discounts
Build lasting guest loyalty using feedback, not just discounts or perks.
Less OTA, More ROI: Hotel Marketing That Doesn’t Give Away Your Profit
Online travel agencies (OTAs) might fill your rooms, but they eat your margins. To take back control and improve ROI, hotels need a smarter approach, one built on guest-centered marketing, timely feedback, and authentic review generation. This article breaks down how savvy hotel operators are reducing reliance on third-party booking sites by prompting guests for feedback during their stay, identifying problems before checkout, and amplifying positive experiences online. With tools like VisibleFeedback, hoteliers are turning quiet compliments into Google reviews and capturing repeat business through personalized follow-up. We’ll cover how to set up these touchpoints, make it easy for guests to speak up, and encourage direct booking without hard selling. Whether you're running a boutique inn or a midsize chain, these strategies will help you build trust, protect your margin, and keep your rooms full, without handing your profits to a platform.