Austin Spaeth

7/12/2025

gym

A gym's reputation can make or break its ability to grow, and much of that reputation is formed long before someone walks in the door. Today’s prospective members check Google, Yelp, and social media before ever considering a tour. This article breaks down exactly how gym owners can take control of their public image, using reviews, photos, and strategic feedback to shape perception and build trust. We explore why many gyms scare off potential clients without realizing it, how negative cues like outdated photos or poor Yelp ratings tank interest, and the powerful effect of review quantity and recency. More importantly, we walk through how to create a feedback loop using QR codes and follow-ups to both improve the member experience and generate more public praise. Whether you're new or established, this guide shows you how to make your reputation do the selling for you.