TLDR: Most electrical companies know they need more Google reviews. Few have a system to get them. This article provides a concrete 90-day playbook — broken into three phases — that takes an electrical company from inconsistent review collection to a predictable system generating 8-15 new reviews per month. Each phase includes specific actions, scripts, and benchmarks.

Why Electricians Struggle With Reviews More Than Other Trades

Before we get to the playbook, it’s worth understanding why electrical companies specifically tend to underperform on review volume:

1. The work feels “expected.” When an electrician installs an outlet and it works, the customer thinks “good, that’s what I paid for.” There’s no “wow” moment like a kitchen renovation or a new roof. The work is invisible and functional — not emotional.

2. Electrical customers don’t think to leave reviews. Unlike restaurants (where reviewing is culturally normalized) or dramatic services (where emotions run high), electrical work is utilitarian. The customer moves on with their day.

3. Many electricians work through contractors or builders. A big portion of revenue comes from B2B work where the end homeowner never even knows your company name. Review opportunities are structurally fewer.

4. No one asks. This is the biggest one. Most electrical companies simply don’t ask for reviews — or they ask once via a generic email that gets ignored.

The playbook below fixes all four of these problems.

The Starting Point: Where You Probably Are Today

Before Day 1, let’s audit where you stand:

If you’re in the “struggling” or “average” columns, this playbook is designed for you. If you’re already “strong,” Phase 3 will still add value.

Phase 1: Foundation (Days 1-30)

Goal: Build the follow-up loop, collect your first 10-15 reviews, and train your team.

Week 1: Set Up the Infrastructure

Day 1-2: Get your Google review link ready.

Go to your Google Business Profile → “Ask for reviews” → copy the direct link. This is the link you’ll include in every review request. Test it yourself — make sure it opens directly to the review form.

Day 3-4: Create your follow-up messages.

You need three messages:

Message 1 — Same-day check-in (2-3 hours after the job):

“Thanks for choosing [Company Name]. Quick check — is everything working as expected after today’s electrical work? Yes / No”

Message 2 — Next-day follow-up (24 hours later):

“Quick follow-up — still looking good today? Any questions about anything we installed or worked on? Yes, all good / No, I have a concern”

Message 3 — Review request (sent only after positive check-ins):

“Really glad everything’s working well. If you have a minute, an honest Google review helps other homeowners find reliable electricians. Here’s the link: [Google Link]. Thanks!”

Day 5-7: Brief your team.

Every tech needs to do one thing before walking out the door: a 30-second expectation set. It sounds like this:

“Everything’s tested and working great. You might notice [specific normal thing for this job type]. If anything seems off, you’ll get a check-in text from our office later today — just reply to it. We want to make sure everything stays good.”

That’s it. Thirty seconds. It primes the customer to expect the follow-up and respond to it.

Week 2-3: Mine Your Recent Happy Customers

While you’re building the new system, go back and collect reviews from customers who are already happy.

Pull a list of jobs from the last 60 days. Filter for:

• Jobs completed successfully (no callbacks, no complaints)
• Residential customers (they’re the ones leaving Google reviews)
• Higher-value jobs (these customers are more invested and more likely to write detailed reviews)

Send a personal text or email:

“Hi [Name] — this is [Your Name] from [Company]. We did your [job type] back in [month]. I hope everything’s still working great! If you’ve had a good experience with us, we’d really appreciate an honest Google review. It helps other homeowners find us. Here’s the link: [Google Link]. Thanks!”

Benchmark: You should be able to collect 5-10 reviews in weeks 2-3 from past customers alone. This gives you an immediate boost while the new system ramps up.

Week 4: Start Running the Loop

By now your infrastructure is set up and your team knows the 30-second expectation set. Start the follow-up loop on every new job:

1. Job complete → tech does 30-second brief at the door
2. Same-day check-in text goes out (2-3 hours later)
3. Next-day follow-up text goes out (24 hours later)
4. If both check-ins are positive → review request goes out
5. If either check-in is negative → office responds fast and resolves

Phase 1 Benchmarks (End of Day 30):

Phase 2: Consistency & Interception (Days 31-60)

Goal: Automate the loop, catch every negative signal early, and build the response habit.

Week 5-6: Automate Everything You Can

Manual follow-up breaks. It works when someone remembers and fails when the office gets busy. By now you’ve proven the loop works — time to automate it.

What to automate:

• Same-day check-in → triggered automatically after job completion
• Next-day follow-up → triggered automatically 24 hours later
• Review request → triggered automatically after two positive check-ins
• Negative alert → sent instantly to office when a customer signals a problem

What stays manual:

• The 30-second tech brief at the door (this is a human moment — keep it human)
• Responding to negative check-ins (this requires judgment and speed)
• Responding to public reviews (this is your voice — don’t automate it)

This is where a tool like VisibleFeedback becomes valuable — it automates the message timing, one-tap responses, negative alerts, and review routing without requiring your office to manage a texting cadence.

Week 7-8: Build the Interception Muscle

By now you’ll be catching negative signals through your check-in system. The goal is speed and resolution:

The interception protocol:

Why this matters for reviews: A customer who had a problem, reported it through your check-in, saw fast action, and got it resolved will often leave a better review than a customer who had zero issues. “They came back and fixed it right away” is powerful social proof. That’s the service recovery paradox in action — the same pattern plays out in every trade.

Respond to Every Review (Yes, Every One)

Starting now, respond to every Google review within 48 hours:

For 5-star reviews:

“Thanks [Name]! Glad everything’s working perfectly. We appreciate you taking the time — it means a lot to our team.”

Keep it short, genuine, no sales pitch.

For 4-star reviews:

“Thanks for the kind words, [Name]. If there’s anything we could have done better, we’d love to hear — always looking to improve.”

For 1-3 star reviews:

“We’re sorry about your experience, [Name]. That’s not the standard we hold ourselves to. We’d like to make it right — please reach out to us directly at [phone/email].”

Never argue. Never explain. Just acknowledge, take responsibility, and offer resolution.

Phase 2 Benchmarks (End of Day 60):

Automate follow ups after every job

Catch issues early and drive repeat work with smart reminders.

Start A Free Trial

Phase 3: Compound & Scale (Days 61-90)

Goal: Turn your reviews into marketing fuel, optimize for keywords, and build the self-sustaining flywheel.

Week 9-10: Mine Your Reviews for Marketing Gold

By now you have 20-30+ reviews. That’s not just a rating — it’s a content library.

Pull quotes for your website: Look for reviews that mention specific services, specific outcomes, or specific team members. These make powerful testimonials:

• “They upgraded our panel and even checked in the next day to make sure everything was working.”
• “Mike explained everything before he started and texted us after to make sure we were happy.”

Use reviews in your ads: Google Ads and social media ads that include real review quotes outperform generic copy. “Don’t take our word for it — here’s what [Name] said after their panel upgrade.”

Feature reviews on your Google Business Profile posts: Google lets you create posts on your business profile. Share a customer quote with a photo of the work (with permission) once a week.

Week 11-12: Optimize for Keyword-Rich Reviews

Here’s a subtle but powerful tactic: the content of your reviews affects your Google ranking.

Reviews that mention “panel upgrade,” “electrical repair,” “whole home rewire,” or “EV charger install” help your profile rank for those searches. You can’t tell customers what to write — but you can influence it.

How: Make your review request specific to the job:

“Glad your [panel upgrade / lighting install / EV charger circuit] is working great! If you have a minute, an honest Google review really helps. Here’s the link: [Google Link]”

By naming the service in the request, you prime the customer to mention it in the review. It’s not manipulation — it’s context. And it compounds over time as your profile accumulates keyword-rich reviews across multiple service types.

Build the Flywheel

At this point, the system should be self-sustaining:

1. Every job triggers a follow-up loop (automated)
2. Every positive loop triggers a review request (automated)
3. Every negative signal gets intercepted fast (alert + protocol)
4. Every review gets a response (manual, weekly habit)
5. Review content feeds marketing (monthly habit)

The flywheel effect:

• More reviews → higher Google ranking → more calls → more jobs → more reviews
• Fewer bad reviews → higher rating → higher conversion rate → more revenue per lead
• Review content → better ads → lower cost per acquisition → higher margins

Phase 3 Benchmarks (End of Day 90):

The 90-Day Summary

If you were starting at 20 reviews with a 4.2 average, you’re now at 46-62 reviews with a 4.7+ average. That’s a fundamentally different Google presence — and a fundamentally different competitive position.

What This Looks Like With VisibleFeedback

You can run this playbook manually. Phase 1 is designed to be manual so you learn the system. But by Phase 2, automation isn’t optional — it’s what makes the system consistent.

VisibleFeedback handles:

• Automated check-in timing — every job gets the same-day and next-day messages without anyone remembering
• One-tap customer responses — higher reply rates than typed responses or surveys
• Instant negative alerts — your office knows within minutes, not days
• Resolution tracking — issues don’t fall through the cracks
• Smart review requests — only after confirmed positive outcomes
• Consistency — the system runs the same way every day, even when the office is slammed

The playbook gives you the strategy. VisibleFeedback gives you the execution engine.

The Bottom Line

You don’t need more customers to get more reviews. You need a system that asks the right customers at the right time in the right way.

The 90-day playbook works because it starts with what you can do today (mine past customers, brief your team), builds toward consistency (automate the loop, catch negatives), and compounds over time (keyword-rich reviews, marketing reuse, flywheel growth).

If you understand why silence after electrical work kills your reputation, this playbook is the antidote. And if you want the execution running on autopilot from Day 1, try VisibleFeedback free and see what 90 days of consistent follow-up does to your Google rating.