Most electrical companies know they need more Google reviews. Few have a system to get them. The result: a handful of old reviews, a rating that's vulnerable to one bad experience, and a Google Business Profile that doesn't reflect the quality of work being done every day. This article provides a concrete 90-day playbook — broken into three phases — that takes an electrical company from inconsistent (or nonexistent) review collection to a predictable system that generates 8-15 new reviews per month. Phase 1 (Days 1-30) focuses on building the foundation: setting up a follow-up loop, training your team on 30-second expectation-setting, and collecting your first wave of reviews from recent happy customers. Phase 2 (Days 31-60) focuses on consistency and interception: automating the check-in and review request flow, catching negative feedback privately, and responding to every review. Phase 3 (Days 61-90) focuses on compounding: mining review content for marketing, leveraging keywords, and building the flywheel that sustains itself. Each phase includes specific action items, scripts, and benchmarks so you know whether you're on track.
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