Austin Spaeth

6/29/2025

hotel

When most hotels get hit with a bad review, they find out too late, after the damage is already done. But that doesn’t have to be the case. In this article, I break down a real-world scenario where a hotel used a simple QR code feedback form to intercept a frustrated guest *before* they left a public review. The guest, upset about noise from a wedding party, was on the verge of venting on TripAdvisor. But instead, they scanned a sign near the elevator, vented privately, and received a personal response within ten minutes. Problem solved. Review avoided. The story illustrates how timing and visibility matter more than apology coupons or automated emails. When businesses create private channels that feel human, guests respond in kind. And when those channels are built into the physical experience, like a sign near the elevator or bedside tablet, you catch feedback when it’s fresh and fixable. VisibleFeedback makes this easy, but the takeaway applies everywhere: give people a safe, easy way to speak up early, and you’ll protect your reputation *and* improve your service in the process.